Google Analytics tools in UK
Google analytics is one of the most powerful tools used in Search Engine Optimisation by many web developers. Google Analytics tools give you insights on not only how many visitors you have per month, but also a lot more useful information like Bounce Rate, daily visits, audience landing, most visited pages and many more.
We can assess each page by its popularity; give more attention to less current ones and work to improve the ranking. We can implement design changes or offer complete redesign to make website more attractive to potential customers.
Which Google Analytics tools help with SEO?
Start with the traffic acquisition report. It shows how many visits come from organic search compared with social media, email and paid adverts, so you can see whether your SEO work is paying off. The pages and screens report then shows which pages attract the most visitors and how long people stay on them. Look at the devices report as well, because a page that works on a desktop can still be hard to use on a phone.
Link your account with Google Search Console to see the search terms that bring people to your site. Set up key events for the actions that matter, such as enquiry forms and phone calls, so you can measure which pages turn visitors into customers. If a page gets plenty of visits but few enquiries, that is a sign the content or the call to action needs work. You can learn more on the official Google Analytics website.
Review the numbers every month. Seasonal trends are easier to spot when you compare the same period year on year, and small, regular changes based on real data usually beat a big redesign based on guesswork.
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