Marketing agency in London
At times, it can be quite difficult to manage all the key areas within a small business. If I could give one piece of advice for small businesses, it would be to make sure that your brand marketing strategy and your core message are clear. I was doing some marketing business basics with a customer of mine recently. Although their website provided all the necessary information regarding their company, it was too complicated to understand what they actually did.
We made some changes to the website and simplified the services section. We took 3 core services and tailored them to the homepage. Therefore, the customer would immediately see exactly what the company provides as soon as they log on to the webpage. That can be applied to all areas of your business such as;
Your website, your marketing mix, marketing materials, and ultimately the message your customers get from you as a business.
Building a marketing strategy for small business
A good marketing strategy for small business does not need to be long. Start by writing down who your best customers are, what problem you solve for them and why they should choose you over a competitor. If you can say that in two sentences, you have your core message.
Next, pick the two or three channels where those customers already spend time. For some businesses that is search and a well organised website. For others it is social media, email or local networking. Doing a few things consistently works better than spreading a small budget across everything.
Finally, set one or two goals you can measure, such as enquiries per month, and review them regularly. When something works, do more of it. When it does not, change it and test again.
Need a marketing strategy for your business growth, Plan a Project With Us
Contact us Dublin: 01 442 9054 | Cork: 021 234 8019 | Mobile: 085 251 2558
Email info@brandyou.ie
