Guide to SEO From The Best SEO Management Agency UK

June 18, 2013
12:00 am

SEO Basics: Beginner’s Guide to Search Engine Optimization

As an SEO management agency UK businesses rely on, we are often asked where to start. There are few aspects of search engine optimisation, and one of them is Basic SEO. It involves fundamental practices that can let your website exist in the virtual world:

Keyword research

Finding phrases that both describe your business and are popular in the search engines. Start with the words your customers use when they talk about your products or services, then check how often people search for them. Aim for specific phrases that match what each page is about.

Setting tags

Descriptions and keywords specified for search engines to find within website coding. Each page needs its own title tag and meta description. They tell search engines what the page covers, and they are the text people see in the results before they decide to click.

Signing up for SEO tools

Registering your website with Webmaster tools and analytics to track issues and performance of your website. Google Search Console and Google Analytics are free. They show which searches bring visitors to your site, which pages they land on and where errors need fixing.

Creating sitemap

Organised sitemap is a tool for search engine robots. When they access website, they look for sitemap to find all pages within your website. Submit the sitemap in Search Console so new and updated pages are found sooner.

Why work with an SEO management agency UK businesses trust

These basics are simple, but they take time to do well and they need regular attention. An agency can audit your site, fix technical problems and keep your content working month after month, so you can focus on running the business. Google’s own SEO Starter Guide is a good place to read more.